A fashion item that suddenly loses popularity following a period of success, after which sales collapse like a house of cards; this is the type of scenario that is an absolute nightmare for every entrepreneur. How can you protect yourself against such a risk; after all, no one can see into the future. Trends can fade, of course. A particular colour can become completely unsalable from one day to the next. And yes, shoes are sensitive to
fashion trends too. However, people will always need shoes, because the fact is, people have feet. And, moreover, because we monitor the shoe market as well as the fashion scene continually, we pick up on any trends at an early stage and are able to guide our clients, ensuring they always get the most out of a product by anticipating developments in a timely fashion and engaging in smart purchasing.